Overview:

Every year Drizly did something for the Superbowl but for Superbowl LIV we did it a little differently. Our supplier partners Anheuser-Busch InBev came to our team with the idea to partner with Drizly to help promote their new line of Bud Light Seltzers that were rolled out for the Superbowl. They had a spot running during the Superbowl but wanted to find other ways to get people to buy it. So the Product and Brand teams at Drizly put their heads together to come up with a homepage take over for web and app. The Brand team then figured out the strategy to get people to engage with us about on social as well as the strategy for our email sends. The last and most impactful part was our perfectly timed push notification that was sent out right after the spot encouraging people to buy Bud Light Seltzer Lemonade during the game. For the takeover I designed the Drizly assets,  the ABI assets and the co-branded assets to make sure they all worked together. I got to art direct and animate the raining  lemons animation and execute the design for all the banners as well as the design for the address capture and social posts.

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Role: Art Director, Animator, Graphic Designer